“Click-through Rate”

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Mon May 20th, 2024

Currently enjoying listening to the audiobook for Outrage Machine by Tobias Rose-Stockwell, where this passage struck out at me. I was surprised by the findings mentioned in the comic – I wouldn’t have predicted that. It sort of explains why many of my favorite online artists, especially those who try and focus on “only the art,” sadly tend to have a lower presence (though, there are always exceptions). Which was the inspiration for the final panel, haha.

In the future, I hope there will be an easier way for people and artists who prefer positive online environments to find each other – or, at least, that marketing execs/employees will not intentionally exploit this odd vulnerability of human behavioral psychology (which is one of the topics the book delves into).

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