Tue Feb 4, 2025
I was struck by how strangely personal the subject line of this email newsletter was.
I was checking my email the other day, and a subject line stood out to me. It seems to be an email marketing trend to write the subject lines in a way that’s not obviously advertising to you – almost like it’s crafted to appear as if it’s from one of your contacts. While a little amusing (it did catch my attention, after all), this kind of marketing has always felt vaguely intrusive, or insincere, or a little manipulative (or slightly more so than regular marketing is intended to manipulate you).
Early access February 4, 2025; published publicly February 17, 2025.
Irreverent commentary about marketing in the full post: