“Questionable Marketing” | #38 – February 4, 2025

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Tue Feb 4, 2025

I was struck by how strangely personal the subject line of this email newsletter was.

I was checking my email the other day, and a subject line stood out to me. It seems to be an email marketing trend to write the subject lines in a way that’s not obviously advertising to you – almost like it’s crafted to appear as if it’s from one of your contacts. While a little amusing (it did catch my attention, after all), this kind of marketing has always felt vaguely intrusive, or insincere, or a little manipulative (or slightly more so than regular marketing is intended to manipulate you).

Irreverent commentary about marketing in the full post:

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“Hat” | #36 – January 31, 2025

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Fri JAN 31, 2025

I was in a store awhile back, and had this happen to me, haha. Do you find whenever you only want to browse and don’t wish to be approached, everyone seems to ask if you need help? Conversely, the times you do need help, do you often find it impossible to find anyone who seems free?

I’m nearly certain it’s some type of perception bias, but after the latter happened to me one time, my partner mentioned that he thought the culprit could be my hat. I was skeptical, but the next time I tried to visit this store, I tried taking off my hat before entering. I was approached almost immediately by an extremely helpful individual, who I was very grateful for her expertise. While I cannot say this was 100% due to taking off the hat, I found it internally amusing, haha.

Longer version of this story + original paper sketch + WIP’s of this page in the full post below:

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